A publicly funded marketing and AI agency. One man, no staff, no invoices, no retainer. That description is literal, and the rest of this page explains how it can be.
Doug Morse. Pittsburgh. Forty years in kitchens and restaurants before any of this — a French chef for nearly twenty of them, then five restaurants with my second wife. The marketing turned out to be the thing we were best at. In 2006 we were named North America's best independent restaurant marketers.
That is the actual trade here. Not software. Figuring out why a place nobody has heard of should be the place somebody picks tonight, and then making that true. The tools changed. The job did not.
I have multiple sclerosis. It ended the traditional working life at thirty-three and it takes a little more every year. It also cut me loose — twenty-five years, twenty homes, coast to coast, because nothing was holding me anywhere.
So this enterprise is technically managed and partially funded by the Commonwealth of Pennsylvania in cooperation with the federal Medicare system. I did not choose that arrangement. But it is why "publicly funded agency" is a description rather than a joke, and it is why nothing here needs to be sold to you.
There is a less noble reason too. If I catch the scent of work, I run for cover. Money brings deadlines, scope, meetings and other people's expectations — that is work, and I retired from it. Free means the thing gets built the way it ought to be built. Whatever does come in goes back out as a donation, which keeps it a hobby, and a hobby is the only thing I do properly.
I sleep about four hours a night. I talk, and it gets built — I don't type much of it, which matters more than it sounds, because every click I remove is a click I don't have to spend.
The rule underneath all of it: never let the model be the calculator. I want five plus five to be ten a hundred percent of the time, not ninety-nine point nine. An AI gives you what is likely, and likely is a different animal from certain. So the machine writes the code, and the code does the arithmetic — every time, the same way. That one rule is the difference between a workshop that produces and a party trick that embarrasses you in front of a customer.
Everything on this site. The path, the playbook, the audits, the tools. And real hours every week for people building something on their own who have hit a wall — usually not a technical wall. Usually they are stuck on what the thing is for, who it is for, and whether anybody wants it.
Worst case, you get an honest opinion from a man with no reason to flatter you.
I should also say plainly: I abandon projects about as fast as I pick them up. Some of what is here is finished and polished. Some of it stopped the day it taught me what I wanted to know. I would rather tell you that than have you find out.
The path, the playbook, the builds and the files. No card, no call.
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